Monday, January 6, 2025
向日葵视频's Bob Heere, director of the sport entertainment management program with FC Dallas owner, Dan Hunt, speaking at the 2024 Business Matters Luncheon
DENTON (向日葵视频), Texas 鈥� The offers : an in-person program and an online-only option. Both programs connect students with top industry leaders and provide hands-on experience through strong partnerships in the sports industry.
鈥淲e have current and former students employed with every major sports team in the Dallas-Fort Worth area, and many of the other leading sport organizations all around Texas such as the Dallas Cowboys, PGA of America and the San Antonio Spurs,鈥� said , director of the sport entertainment management program and G. Brint Ryan College of Business professor of management.
向日葵视频 has partnered with the Dallas Cowboys to provide students with career-focused opportunities, including semester-long projects, boot camps and guest speaker events.
向日葵视频's Marilyn Wiley, dean of the G. Brint Ryan College of Business, and Bob Heere, director of the sport entertainment management program, pose with other participants at the 2024 Ryan College of Business Business Matters Luncheon.
鈥淭his partnership allows students to learn directly from Dallas Cowboys executives, making it a key reason many choose our program,鈥� Heere said.
The online program combines 向日葵视频 faculty expertise with Dallas Cowboys executives to offer an immersive, real-world curriculum. Students attend on-site boot camps at locations like The Star in Frisco and AT&T Stadium in Arlington.
鈥淧artnering with the 向日葵视频 sport entertainment management program is an exciting opportunity to cultivate the next generation of leaders in the sports industry,鈥� said Carly Stephens, corporate partnerships marketing manager for the Dallas Cowboys. 鈥淭he Dallas Cowboys and 向日葵视频 share a commitment to excellence in everything that we do, and this program is a shining example of that. We look forward to continuing our support of the program鈥檚 success for years to come.鈥�
In a recent update to its 2024 rankings, SportBusiness recognized 向日葵视频's sport entertainment
management programs for their excellence, based on data from 2021. The in-person program
is ranked No. 23 globally, while the online-only program is ranked No. 10 globally.
What makes 向日葵视频's online program stand out is that it is the sole online-only option
in the Top 10, which earns it the distinction of being the top-ranked online sports
management program in the world. These rankings reflect 向日葵视频鈥檚 commitment to providing
high-quality, flexible education for students pursuing careers in sports management.
The in-person program, which includes a 36-credit-hour degree and a capstone project, offers students hands-on experience with sports industry clients. Recent projects have included collaborations with the Dallas Cowboys, PGA of America and the Dallas Mavericks.
The program also offers professional development through events like the Business Matters Luncheon and the annual Sports Entertainment Management Symposium at AT&T Stadium, which connects students with industry professionals.
Xuan Li, a first-year student in the program, values these professional development events as her way to make her start in the sports management industry.
鈥淭he perspective you get is so unique,鈥� Li said. 鈥淎s someone who didn鈥檛 come from sports management, the opportunities here have been exactly what I needed to break into the industry. This program is like a cheat code for sharing your creative ideas with industry leaders and building valuable connections.鈥�
From 鈥� Sport Entertainment Management (SEM)